The Dell x Intel campaign — in partnership with the Motor Neuron Disease Association and Rolls Royce — is a successful collaboration between tech giants that brought an extraordinary amount of ease and awareness to Motor Neuron Disease and the voice banking process that people with this disease have to go through. This portfolio work sample presents a comprehensive case study of the campaign, including key performance indicators (KPIs) and insights gathered from WARC research and Pew Research Center. It also highlights an aspect of advertising that I am most passionate about — the ability of companies to promote positive change through their knowledge and powerful insights.