Major League Baseball (MLB) is filled with talented Hispanic American baseball players. They rarely receive the respect and celebration that they deserve. To combat this, we propose to create the MLB Hispanic Awareness Initiative — a series of events launched by MLB to increase its audience's knowledge and appreciation of Hispanic culture. It will run from September 15th to October 15th, covering the entire late-season of MLB. This portion of the season is notorious for wild endings and a plethora of home-runs. Ideation begins on slide 13.