In my journey through advertising, I developed a love for typography with Adobe InDesign. Johannes Gutenberg developed the printing press in 1940 — there have been various typefaces and type families to branch from this invention. Palatino, withstanding the test of time, is one of the first typefaces ever created.

Preparing myself for the world of advertising and marketing, I went with Palatino to develop my typography skills. It holds a classic feel. Warm and approachable, Palatino is the most popular typeface to use in books and advertisements.